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How to Research Topics for a Target Audience?

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I follow these below key steps while researching topics for a target audience:

  • Audience Demographic:

First and foremost, before initiating anything, I specify the group of audiences who are looking for solutions around the topic.

This process of specification involves using some tools and assessing the audience based on their level of education, intention, and region so that our content seamlessly resonates with them, simultaneously answering all the queries by crafting an easy to comprehend guide.

Analyzing audience demographics helps me modify the research that would be relevant and useful for my audience group.

  • Keyword Research Tools:

To be accurate in the process of defining my target audience and choosing the relevant topics I generally employ some platforms, including Google Keyword Planner, Google Analytics, Google Trends, Google Search Console, etc, and keyword research tools like Ahrefs, SemRush, UberSuggest, The Hoth, Moz, etc.

These tools present extensive data and insights about the topic difficulty, search volume, trends, and competitors, and enable us to pick related topics that harmonize with the search intent.

  • Competitor Analysis

Though I am listing this method in third position, it is the most effective and easy way to research topics for a targeted audience. If I identify my major competitors within a specific niche or domain and analyze those, it would give insight into

  • their content marketing strategy,
  • covered topics, audience engagement,
  • post-performance on the SERP,
  • backlinks, content gap,
  • Altogether, these help me to tailor my research topics.
  • Social Media Platforms and Online Communities:

If I want to directly consider and analyze the behavior of my target audience, not through any tool or platform, then I need to pay attention to social media and community sites including YouTube, Facebook, Twitter, Quora, Reddit, etc.

Social platforms are the place where my target audience would be active and share their interests. This serves as an opportunity to observe their comments, discussions, hashtags, and addressed topics, helping me prioritize common queries for the topics.

  • Keeping up with the Trend:

In the digital realm, things typically fluctuate rapidly. Just take the example of ChatGPT which has entirely reshaped the online search engine market within a month after its launch.

Therefore, it is paramount for me to keep a keen eye on the new technologies, trends, developments, adoptions, and the changing interests of the target audience. Employing these approaches, I will be monitoring the interests of my audience and crafting content accordingly.

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