How To Create A Daily Deals Website Like Groupon? [Infographic: No Coding]

Do you want to generate thousands of dollars every day from a micro-website?

Yes, it is possible if you create a deal and coupon website. Just look at Groupon.com. They generated 1Billion in 2021. Isn’t it jaw-dropping?

Moreover, it took only a few years of smart work to reach that path of success. But, how do they generate a good amount of profit within a short span of time?

Want to know the answer. Then don’t worry. In this guide, we are going to explain every single thing about: how to create successful deals and coupon websites like Groupon.

So, without wasting any single second, let’s get started. And, don’t forget to take a pen and paper to note down the points. 😇

What Is Groupon And How Does It Work?

First, let’s break this name. It will be like this: Group and Coupon. You can understand easily it was a website particularly focused on group buying and group discounts. 

In short, Groupon is a daily deal eCommerce website, a marketplace that offers cashback, online discounts, coupons, and deals for every online shopper who is trying to save extra bucks.

It was founded by Eric Lefkofsky, Andrew Mason, and Brad Keywell in 2008.

Their main ambition was to get the audience to buy the same products so as to get a group discount.

Read More : How To Create A Successful Mini eCommerce Website Like Amazon?

Groupon offers discounts on these products:

• Clothing.
• Jewelry.
• Health and fitness.
• Entertainment tickets.
• Beauty and Spas 
• Automotive.
• Travel and Hotels.
• Home equipment.
• Electronic products.
• Home security systems.
• Meals, drinks.
• Flowers and decorations.
• Salon and massage.
• Kids activities.

How Does Groupon Work And Make Revenue?

Groupon works as a connector between a customer and a local business. They do it by selling coupons, vouchers, and discounts, and they take a percentage of the sales.

Sometimes it is as high as 50% of the entire amount.

Stats Of Groupon:

Let us explain more about the benefits you get with the Groupon website. 

Normally, you purchase products from your local stores. You go there to pay the bills. Then, you come back home. 

Read More : How To Create A Successful Online Business Website Like Flipkart?

But, if you go with Groupon, you not only save 50% (oftentimes), but also you will get deals and offers on a regular basis for your entire life. 

Here, the predominant part is that Groupon maintains all the work for attracting customers:

• Website development.
• Designing.
• Advertising.
• SEO.
• Marketing.
• Mone Collection.
• Customer Service.

There are worldwide customers of Groupon. At this moment, users from more than 20 nations are using this platform through a mobile app or website.

Now, let’s learn about the technical points and aspects of the Groupon website.

What Type Of Website Is Groupon?

Groupon is an eCommerce website, also called an online eCommerce marketplace that provides digital-physical products, or discounts for third-party products. 

Nowadays, using an online marketplace is a trend because online users are increasing, and also customers get savings and cash backs.

What Is A Coupon or Online Deal eCommerce Marketplace Website?

An online deal marketplace website is a kind of website that provides top-quality digital offers, coupons, and deals for online buyers through a digital coupon. 

Nowadays, 90% of customers look for a coupon before purchasing or online shopping.

And, the great rise of eCommerce websites made a new path for a successful career journey in coupon marketplace websites.

Nowadays, the internet is booming and online shopping is the most favorable choicer than physical shopping. So, retailers provide discounts and offer for the customers in order to increase their sales.

How Do Daily Deal Websites Find Daily Deals?

A daily deals website is an individual website. The owner of it set up and launch it on the Internet. At first, they try to get organic traffic through content creation, SEO, and paid advertisement.

When they grow their website, they partner with local stores and provide customers to the retailers.

In fact, there is a business strategy of providing coupons.

Usually, product-owning companies don’t want to do too much investment in marketing. That is why they always look for affiliate websites.

Normally, a website owner joins the affiliate program and promotes the products with coupons. When the customer buys something through the coupon link, they get a little commission.

In order to get the deal, all you have to do is stamp a coupon code provided by the open Website.

How Does An Online eCommerce Marketplace Work?

Now we are going to learn about marketplace websites because when you know how a marketplace website works, then it will be easy to create your own eCommerce marketplace website.

An online marketplace is like a connector of two sentences. The way a connector joins two similar intended sentences, the online marketplace ties up retailers and customers.

Types of Marketplace Website :

• Stock photos.
• Videos.
• eCommerce marketplace.
• Digital.
• Ticket booking.
• Apps.
• Website theme and templates.
• Website builder tool.
• Graphic designing.
• Trading.

Groupon is an eCommerce coupon and deals sharing Marketplace. Now, let’s see how many features there are in a marketplace website.

Top 30 Daily Deal Website?

There are unlimited deals and coupon websites at this moment along with Groupon. These are :

1. LivingSocial.
2. Capital One Shopping
3. SlickDeals
4. Coupons.com.
5. DealNews.
6. Woot.
7. RetailMeNot.
8. DealCatcher.
9. Vagaro.
10. Travelzoo.
11. Localflavor
12. Dealsaver
13. HalfOffDeals.
14. Gilt.
15. DealsToday.
16. Glopal.

Features Of An Online eCommerce Marketplace Like Groupon?

Look, every website regulates different purposes through some particular feature. A marketplace also has some specific factors that make it more engaging for the users. 

Features:

• Nice header with a logo.
• Big search bar.
• Wish lists.
• Categories.
• Sign in option.
• Notification.
• Add to cart.
• Different coupons were showcased.
• Popular things on the footers.
• News later section.
• Important pages.

What Is The Best Way To Develop The Software For A Group Daily Deal Website?

You can create a coupon website manually by writing every single code. You can structure every part of your website when you know full-stack web development.

Read More : How To Create A Successful Social Networking Website Like Reddit?

As a front end, you have to learn

• HTML
• CSS 
• JavaScript
• jQuery

As a back end, you have to learn 

• PHP
• Java
• Python
• Bootstrap

How We Can Start A Daily Deal Website And How Much Cost Does It Take?

Creating any website takes lots of time and investment. Furthermore, you have to hire a full team of developers and designers.

It is not a smart way. So let’s make it easier and save some money.

Here, we are going to share some steps. Following them, you will build an exact, similar website like Groupon. Not only that it will cost only 150 if you choose WordPress.

It will take:

• 60 for Website hosting.
• Free Websites Builder: WordPress.
• 60 a wordpress theme.
• Few Free plugins.

So, let’s create a daily deals marketplace website.

What Is The Best Way To Design A Daily Deals or Coupon Website?

How do I start or launch a coupon or daily deals website?

We are going to follow these 7 steps

1. Target your niche and audience
2. Make a plan 
3. Domain hosting
4. WordPress CMS platform
5. Daily deals website theme
6. Woocommerce
7. Seo plugins

1. Target Your Niche And Audience

When it comes to choosing your niche for your website. It is the most crucial decision because it can break and make your whole profit.

Why am I talking about that?

Listen, eCommerce is a big industry and there are already pro players. Therefore, it will be very hard if you choose the wrong niche.

So, our recommendation is to choose a micro-niche.

For example, if you want to take a technology-related niche, go deep. There are lots of topics that come under technology like website hosting, themes, templates, plugins, applications 

Just choose one that comes under technology. In fact, Google always prioritizes websites that are mastered in only one field.

Read More : How To Create A Successful Stock Photo Website Like Shutterstock, Pixabay?

This is how it will be very easy to target your targeted customers you will get to know easily the problems the customers

2. Make A Plan

Now, make up your actionable plan. Create a blueprint for designing and building your website: 

• How many features do I need for my marketplace website?
• How are you going to reach our customers?
• What solutions are we going to offer?
• How are we going to provide solutions for the customers?
• How are we going to build our brand?

3. Domain And Hosting

In short, a domain is a human-readable web server address. You need a perfect catchy domain to attract readers and make them remember your website name.

We recommend going for the Bluehost domain register company. They provide amazing business domains at a cheap price.

One offer for you, they provide a free .com domain for 1 year. Isn’t it amazing?

Learn More : How To Create A Successful Educational Website Like Khan Academy?

4. Hosting

Hosting is an online service that lets us upload our website files like articles, images, codes, and videos in order to make it accessible for the users.

We have already mentioned Bluehost hosting company. They provide amazing premium hostings at a reasonable price. Also, they are a wordpress recommended web hosting platform.

Learn More: How to Build A WordPress Website on Bluehost ?

5. WordPress Website Builder:

Now you have to build the perfect marketplace website.

Do you have to write codes? No, absolutely not. Just go with WordPress.

What is the best website builder for creating a daily deal website like Groupon?

A website builder lets you build and launch a website on Google without writing any single code and without doing lots of technical things.

There are lots of website builders, and content management systems (CMS) all over the internet like

• WordPress
• Jumala
• Magneto 
• Drupal 
• Blogger

But, what is the best CMS platform for a daily deal website?

The answer is WordPress. On the internet, there are around 45% of website builders are using WordPress as a CMS platform.

• You will get a full community of developers.
• Absolutely free.
• Updated.
• Free themes, templates, plugins.
• WordPress hosting is cheap.
• Easy to manage and customize.
• Fully manageable.

Here we are talking about wordpress.org. Every beginner makes this mistake.

Don't get confused between WordPress.com and WordPress.org.

6. WordPress Theme:

Now you need a perfect wordpress theme that will make your site fabulously like Groupon.

What is the best wordpress theme for building a site like Groupon?

Couponis : Affiliate Coupons WordPress Theme

Couponis is one best theme for creating any kind of coupon website. It has some amazing features, plus it is lightweight.

Benefits:

• Affiliate import for coupons.
• Drag and drop builder.
• SEO optimized.
• RTL ready.
• One-click demo import.
• Visual drag and drop.

CouponHut – Coupons & Deals WordPress Theme

CouponHut is our second choice. It is exactly like Groupon. It has got all the features that you need for an online daily deals marketplace.

Benefits:

• Well documented.
• Compatibility with browsers.
• Widgets ready.
• Advanced Customer Filters.
• Pre-built Pages.
• Responsive.

7. Woocommerce

Woocommerce, With more than 20 million active users, is the best eCommerce plugin for managing your online store.

In fact, it is the best ever tool for managing any online marketplace because 

• It has a very easy-to-use interface.
• Secure and SEO friendly.
• It lets you control the full data of your website.
• Absolutely free wordpress plugin.
• Flexible and easily customizable.
• All payment gateway supports.

8. Page Builder:

For designing any online marketplace, you must have to use a page builder because you are not going to get every single feature from your pre-build wordpress theme.

It requires lots of customization and design. So, use perfect page builder plugins like Elementor.

Benefits of Elementor

• It will make your website professional and branded.
• You can add designs to any part of your theme.
• Branded template and blocks.
• Easy to use and top-class functionality.
• Provides a free version.
• Designs are responsible and mobile optimized.
• Don’t need to write codes.

8. SEO Plugins:

When your website is new, it takes lots of time and effort to get organic traffic from Google. That is the time when an SEO plugin comes into play.

There are unlimited free powerful SEO plugins on the internet. That not only ranks your website on Google but also attracts users.

These are some SEO Plugins

• Sucuri for scanning malware.
• Jetpack for security and health.
• Google Analytics for analyzing the visitors.
• Rank math SEO for better search engine optimization.
• WPRocket for boosting the website speed.

Add Customization

Your prebuilt online marketplace theme doesn’t come with all the features that you need. 

Therefore, you need some techniques and ways to add custom modifications.

There are two ways:

• A Child theme.

Read more about the child themes from our separate guide.

• Custom CSS plugins.

Read more about custom CSS plugins from our guide

How To Start A Coupon website in Blogger With Free Coupon Themes And Templates?

When you are a beginner, you may not have enough investment for building a marketplace website like Groupon on WordPress.

But don’t worry. There is a great way. That is Blogger. It is a free platform from which you can build your website, but there need some extra things.

• A custom domain with a professional extension like .com, .org, .net, etc.
• An SEO-friendly blogger theme.
• A customizable blogger template.
• Blogger SEO knowledge.

What are the best themes and templates to start a coupon website In Blogger?

Your Coupon Blogger Template

This is one of the best blogger templates used for creating a coupon website by thousands of users.

Your Coupon Blogger Template is

• An SEO friendly
• Easy to customize.
• Multifeatured Blogger template.

Frequently Asked Questions:

Conclusion

This is how you can create and earn from a daily deals marketplace website like Groupon.

Don’t think about competition because competition is a lifelong thing. Just focus on your goal and take some massive actions.

So, when are you going to create your own coupon and deals website?

About The Author